It was confirmed that the French fashion brand Jacquendus will extend into the beauty area after an investment of the cosmetic conglomerate L’Oréal after a press release from the L’Oréal group.
The President of L’Oréal Luxe, Cyril Chapuy, announced in an explanation: “We are pleased to welcome Jacquemus and to unleash his outstanding luxury beauty potential together. With its unique brand, which is heated by sensational creativity and social first playfulness, Jacquemus, Jacquemus, becomes Jacquemus, Jacquemus, it will be perfectly complement the portfolio of L’Oréal Luxes legendary brands and strengthen our worldwide leadership. “
For a few years now there have been murmurs of the designer’s excursion into beauty, although the expansion always seemed to be a growing success after Jacquemus’ constantly growing success through its correct collections and prominent customers such as Kendall Jenner and Dua Lipa.
This is not the first time that an external investment was made in the brand to expand into the beauty. Puig, the Spanish fashion and beauty company, bought a 10 percent share of Jacquemus in 2021, although the deal quickly dissolved with Jacquendus and the share in 2022.
In a move to beauty, the French luxury brand would follow in the steps of Celine, which recently expanded its task in the make-up ball and in Prada, Tom Ford and Gucci. It has not yet been confirmed whether the brand will try to venture into fragrance, skin care or make-up, founder and creative director Simon Porte Jacquemus that “perfume and beauty [were] Always part of my vision for the brand “, which indicates plans, to include fragrance and cosmetics into its brand of the same name.
The French house has a unique positioning in the fashion industry with a huge Gen z-fan base and innovative approach to social media marketing, which makes it possible that its beauty line would take a similarly unconventional path. Jacquemus will sit in addition to large beauty players such as YSL, Valentino, Mugler, Prada and Giorgio Armani Beauty under the L’Oréal Luxe Division.
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