The upcoming product from Hill.
Photos with the kind permission of Hill’s pet nutrition
At the veterinarian Meeting & Expo 2025 (VMX) in Orlando, Florida, from January 25th to 29th, Hills Pet Nutrition presented a handful of new and improved products for prescription diet and science diet. According to Hill’s, the products will come onto the market this year.
“Every meal is an opportunity to improve the health and well -being of pets,” said Karen Shenoy, DVM, Chief Veterinary Officer for Hills USA, in a press release.1 “At Hill’s, veterinary professionals are the focus of everyone we do, and as a partner in the pioneer of a new and improved, innovative diet that helps you with simultaneous conditions and nutrition of the life stage are extensions of our engagement for the enrichment of pets and everyone Step of the way. “
The new products are based on the success and technology in products such as Hills Stomach -Mawe -Biome from Hill’s Recription Diet, the company announced in a press release.1 In addition, many of the new products will contain the company’s Active Biome+ technology, which uses information from the collection and processing of thousands of faecal, oral, skin and urine microbioma samples.
“At Hills, we focus on being innovative and thinking about how we can drive the envelope about how we can use nutrition to support animals, both in healthy pets and with sick pets,” said Karen Shenoy , DVM, boss, boss veterinary officer for Hills USA in an interview with DVM360 At VMX. “And through this focus on the microbiome, we focused on something that is referred to as ActiveBiome+ technology. And there are actually a few different forms of it. “
The company currently has 3 Activebiome+ mixtures1:
- Activbiome+ digestion: A mix of hills made of prebiotics that “quickly activate the intestinal microbioma to support health and well -being of digestion”.
- Activ biome+ kidney defense: “activates” the intestinal microbioma to reduce harmful waste products.
- Activbiome+ multi-use fit: a mixture of prebiotic fibers and antioxidants, which form the basis for long-term health through digestion, the immune system and subsidy.
Relatives: What the microbiome means for the health of pets
The products that came onto the market in 2025 were created to also help veterinarians with more than one disease to manage patients with more than one disease1:
- Prescription diet Z/D for dogs and cats with ActiveBiome+ Digestion: A therapeutic diet with hydrolyzed proteins that should help to ensure that skin irritation, scratch and digestive problems are caused by undesirable food reactions
- Prescription diet I/D for cats with ActiveBiome+ digestion: A diet that is available for activating the intestinal microbioma and the convening of digestive disorders
- New prescription diet I/D for puppies and kittens with Activebiome+ digestion: A “highly digestible” diet that was developed to activate the intestinal microbioma and to pay digestive disorders
- New prescription diet multi-organ for dogs and cats with ActiveBiome+ kidney defense: Developed to feed pets that “possibly have contradictory nutritional needs”
- New prescription diet brain care + J/d for dogs and cats: A clinical nutrition that is generated for pets with cognitive functional disorders and impaired mobility
Shenoy said of the upcoming NewPRESCIPTION Diet I/D for puppies and kittens, said Shenoy DVM360“We have an existing product, Hills recipe -Diet -i/D, which was one of our flagship products that we have had for a long time, and we still have innovative with this diet. [We] Do you have a new option in which we have a Welpe-Kitz formula and a formula for adults, and … both formulas contain ActiveBiome+. [it will] Really help with easy -to -digest formulas and this technology, which helps at the same time with the intestinal microbioma. “
Hill’s not only improves its prescription diets, but also improves scientific nutrition, dry dog and cat food. According to Hills, these products are now Active Biome+ Multi-Uterme Fit. “We really not only think about microbiomas health, but some of these challenging cases in which you may have several problems in the same pet, and sometimes it can be a little difficult to decrypt what nutrition is best for you. So it is a good diet that can help in several situations DVM360.
Science Diet Lifestage dry dog and cat food with ActiveBiome+ multi-use fit.
“The new multi-benefit diet for Hills for dogs is intended to help dogs that may suffer from grease sensations or liver diseases, heart disease and kidney diseases. And the cat product is designed for cats who can have problems with heart, kidneys, liver or urinary travel, ”she continued.
At VMX, Hill’s was also recognized as the winner of the Vetty Awards 2024.2 The company received the Spotlight Award (North American Veterinary Community) for the “Recriptation Diet – Silent Leiden” campaign by Hill’s and VML, a partner agency.
Kristen Coppock Crossley, MA, contributed to this article.
References
- Hill’s PET nutrition is the way in the Microbiome Science at VMX 2025 and reveals driving product innovations. Press release. Hill’s pet nutrition. January 24, 2025. Access on February 5, 2025.
- Coppock Crossley K. Navc presented Vetty Awards at VMX 2025. DVM360. February 5, 2025. Access on February 5, 2025.